The Warm Numbers of Christmas: Household Survey Reveals Panorama of Festive Candle Consumption

Subtitle: Average Household Burns 8 Candles, Christmas Eve is Peak Usage Night, Scent Emerges as Top Purchase Factor

[Consumer Market News] The cozy ambiance created by candles is an indispensable festive element for many households during Christmas. "DataLife," a leading domestic consumer goods data platform, recently conducted a sample survey of 5,000 households across the country, painting a detailed portrait of Christmas candle usage.

Summary of Key Data:

1. Usage Penetration and Quantity: Among households celebrating Christmas, 92% use candles. Throughout the Christmas season (early December to New Year), the average household consumed 8.3 candles. Christmas Eve was the absolute peak night for candle usage, with over 70% of candles lit on this night.

2. Key Purchase Drivers: When selecting Christmas candles, scent (58%) surpassed appearance/design (35%) for the first time as the most important factor for consumers. Classic Christmas fragrances like "Winter Forest," "Roasted Chestnut," and "Mulled Wine" ranked top three in sales.

3. Average Burn Time per Use: The survey showed the average single burn time for candles during the festive period was 2.4 hours, primarily for creating dinner ambiance, family gatherings, and as background decoration.

4. Increased Safety Awareness: Notably, 85% of respondents reported being more conscious of candle safety this year compared to before, such as keeping them away from flammables, using candle holders, and never leaving them unattended. This drove sales growth for related products like flame-resistant holders and smart candle extinguishers.

5. "Afterglow" Repurposing: Over 60% of households stated they clean and repurpose empty, well-designed candle jars as pen holders, makeup brush pots, or small planters, reflecting sustainable consumption attitudes.

Wang Hao, a market researcher at DataLife, pointed out: "The survey results indicate that domestic consumers are becoming more mature and rational in their Christmas candle consumption. The focus has shifted from 'just needing light' to pursuing 'a safe, pleasant-smelling, and aesthetically pleasing experience,' coupled with consideration for repurposing waste. This is a microcosm of consumption upgrading and provides precise direction for product development and marketing by related brands."

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