Colored Candles Become New Consumer Favorite, Diverse Usage Scenarios Light Up Life Aesthetics
Recently, a "colored candle craze" has been sweeping the consumer market. Once considered merely accessories for traditional holidays, candles have now become a popular choice among young people for home decor, ambiance creation, and even psychological healing, thanks to their vibrant colors, innovative designs, and versatile uses.
Color Psychology and Consumer Upgrade Drive the Market
"I used to buy candles only for their scent, but now color coordination is my top priority," said Ms. Zhang, an office worker shopping for candles at a boutique in Shenzhen. She has collected colored candles in various styles, such as Morandi and pastel color palettes, to match her home decor according to different seasons and moods.
Industry data shows that sales of colored candles increased by 47% year-on-year in 2023, with consumers aged 25–35 accounting for 68% of the total. Professor Li, a researcher in color psychology, explained, "Different colored candles correspond to different emotional needs—blue hues promote relaxation and calm, warm tones enhance social atmospheres, and pastel shades align with minimalist aesthetics."
Diversified Usage Scenarios: From Dining Tables to Meditation Spaces
Home Decor and Ambiance CreationMr. Chen, an interior designer in Shanghai, told reporters that he often recommends colored candles as finishing touches for his clients' soft decor: "A well-placed splash of color can breathe soul into a space. Olive green candles paired with wooden furniture, or coral pink accents in a luxurious living room, can achieve surprisingly stunning effects."
Themed Parties and Holiday CelebrationsParty planner Linda noted that colored candles have become a standard feature for events: "Rainbow candle holders for birthday parties, gradient-colored candle walls for weddings, and red-green-gold combinations for the Christmas season... The demand for customized color schemes has grown significantly."
Physical and Mental Health and Healing PracticesThe meditation studio "Soul Sanctuary" introduced a seven-colored candle set designed according to chakra colors. Founder Wang Jing explained, "Different colors correspond to different energy centers. When used alongside meditation practices, they can enhance physical and mental balance."
Creative DIY and Parent-Child InteractionDIY candle workshops are also experiencing a surge in popularity. A handicraft studio in Beijing offers six to eight sessions per month. Its founder, Xiao Yu, shared, "Parents and children making colored candles together is both an artistic and quality family time. College students, on the other hand, enjoy creating personalized graduation gifts."
Market Segmentation and Sustainability Trends
Traditional candle brands have launched color series, while emerging brands focus more on niche markets. The brand Candle Art, which promotes a "museum palette" concept, draws its color inspiration from famous paintings and includes art cards with each product. Another brand, Green Light Lab, prioritizes sustainability by using plant-based pigments and recyclable containers.
Growing environmental awareness is also influencing consumer choices. Colored candles made from natural materials like soy wax and beeswax have seen significant growth, despite being 30%–50% more expensive than paraffin-based products, as they appeal to eco-conscious consumers.
Industry Observations and Future Outlook
The latest report from the Candle Professional Committee of the China Arts and Crafts Association notes that the rise of colored candles reflects a shift in consumption from functional needs to emotional value and aesthetic expression. It is projected that this niche market will grow at an average annual rate of over 20% in the next three years, with further development toward more specialized, scenario-based, and personalized offerings.
"Colored candles have evolved from simple tools into carriers of life aesthetics that express individuality, create ambiance, and regulate emotions," summarized market analyst Liu Yu. "This ancient item is reigniting modern life inspiration, empowered by color."
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