In recent years, the demand in the foreign
Candle market has continued to grow, demonstrating vigorous development vitality. In terms of usage, candles have transformed from traditional lighting tools into important items for creating an atmosphere. Consumers in European and American countries will light candles during festivals, family gatherings, and when they are alone. The role of candles in improving the quality of life and adding a romantic atmosphere has been increasingly emphasized.
In terms of market size, according to the data from Verified Market Research, the market size of scented candles was $550 million in 2023 and is expected to reach $750 million by 2031, with a compound annual growth rate of 4.20% from 2024 to 2031. And the research report released by Spherical Insights & Consulting showed that the global market size of scented candles was $3.24 billion in 2023 and is expected to reach $4.75 billion by 2033.
In terms of product types, in addition to traditional candle products, some candles with innovative and unique designs have been enthusiastically sought after by consumers. For example, the "quicksand" scented candles launched by the Fotoncandle brand have quickly stood out in the market with their characteristics of being non-toxic, pollution-free, clean-burning, sandy, self-extinguishing, as well as their unique visual and tactile experiences. Although the prices are relatively high, they still attract numerous consumers, and the monthly traffic of its independent website exceeds 87,000 visits.
In terms of sales channels, e-commerce platforms have become an important way for candle sales. Many candle brands have taken advantage of the resources and influence of third-party e-commerce platforms such as Amazon, Etsy, AliExpress, and Walmart to participate in various promotional activities on these platforms, realizing the exposure of brand traffic and the improvement of market influence. Meanwhile, brand independent websites have also become one of the core sales channels. Through refined operation and layout, they have improved the purchasing experience and conversion rate.
In addition, some special events will also have an impact on the candle market. For example, in 2022, due to concerns about the risk of power outages in winter in France, the sales volume of candles surged, and the turnover of local candle manufacturers increased significantly.
